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Tag Heuer


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Pioneering time since 1860, TAG Heuer have been established as one of the leading watch houses, capable of manufacturing and developing their own in house movements, an impressive feat, which few watch brands are capable of doing.

The Heuer Watch Company was originally established in 1860 by Edouard Heuer. The workshop was located in St-Imier, a village in the Swiss Jura region. The Heuer watch company soon became known for its high quality workmanship and accuracy. Later Heuer found its niche in the world of horology, by creating timing machines for sports and automobile events.

The Heuer Company has stayed within the ownership of the Heuer family, with Jack Heuer still being involved in the company today. The TAG (technological avant-garde) group bought the Heuer watch company in 1985, after a tough few years with the quartz crisis. The watch house was then sold to LVMH in 1999.

TAG Heuer continues to go from strength to strength. The most recent noticeable feat is the fully in-house development and production of the 1886 Cal. automatic chronograph movement.

Gold Arts Chichester is an authorised stockist of TAG Heuer. All new TAG Heuer watches come with a full two year TAG Heuer warranty.